https://www.edilege.com/about daily 0.75 2014-09-08 https://www.edilege.com/about-me daily 0.75 2017-08-31 https://www.edilege.com/work-1 daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1504648392948-Y3FCEU4BZ8GQAV8U4DXH/Final+project.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1515775349556-Y1JX7N8U5JCXQLGDQ44M/Preview.gif Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659020187885-8M98XNX09NN68ZG8E59R/Screen+Shot+2022-06-22+at+3.18.02+PM.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659023185101-KVB3P9Z0OS7NGNVOPGDH/Desktop%252Band%252Bmobile.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659024232105-3W1A7YP6SWWET9ZP8N3X/Group+128.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659025418981-AQXY7F9YJ7CBRJXW9IJ5/Careers+.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1737734358619-FD2K3XOQHAN196BDSBWP/laptop.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1cfb32e4-1c14-4300-a617-c98aab61a732/Broker+journey+cover+pic.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1518027138054-Z5YC7F9K0A09M6A78H7R/ACEIT.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1504650730180-HTV83DA8OFHUL1G8KA87/Picture.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1523413689110-DF0YKDU3XPAW9ZA96OF4/Blackboard-app-.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517261085083-ZO6Q059A9UW8AGWCTI3A/giphy-downsized+%2810%29.gif Work - Frustration It is based on real life: I have experienced the same problem when I was in the university. I had to spend good amount of my time to find a website or an app to search for a tutor. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517261539737-XDB0PEAXFILI9F0R5MKR/635952975471605111-1067343120_Opportunity-Ahead-dreamstime_xl_16960957.jpg Work - What can i do? *Create a platform where tutors are accessible and students can filter their tutors according to their courses *They can pay their tutors through a secure platform https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517263214036-QLKHXY5OPB20OFO05QS9/david1.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517263463647-9ZSTMOJ9T25AGZEP4E4O/Jack.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517263769438-CKPTNGO6IWR6PQ4FMUI4/sally.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1518551316016-2AHAJWOXJ18DNTOVYC9I/notif.png Work - Payment System It will lay out a payment system inspired by Uber: During the on boarding process they will choose a payment method (debit/credit/PayPal) which will be linked to their profile. After their session will be ended by their tutors students will receive an online receipts on their e-mail. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1518550486998-3X2C59K56LSEOESRADP4/mesaj4.png Work - Book now The built-in calendar feature will allow students to either book instantly with their choice of tutors or enter manually a session. This entry will notify the tutors and by accepting it will synch both the student’s and the tutor’s calendar. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1518550881899-WDG2ZUI5ELXZ2DERY7YP/Mesaj3.png Work - Message your tutor The students can either message the tutors to reserve a time spot or they can benefit from the ‘Book Now’ feature which will allow students to see available spots of the tutors and book the preferred time slot immediately. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1504655406044-I1OO5EOS49EZHMZNU6M8/Apple+iPhone+7.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517264460957-MITRNCXARMUJ1TFBARCY/User+Flow.png Work - How it works Sign-up Create an account Add a payment method Add courses View tutors list for the preferred course Book instantly / Message the tutor Ace It! https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517264728565-P8V67ELRX7T57N2KG5VM/Style+Tile.png Work - STYLE Organized and simple. Blue for the trustworthiness. Yellow and orange for the youth and the energy. Familiar yet fresh https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517080958325-A5TY4TS9P50E7FZ9HUU1/Logo.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517081252573-40YUT5P7B9O2UXUWB8RV/LOGO_.png Work - Finally Here is the more simpler, and linear icon. I could apply the colours of the app to the this linear owl while keeping the attached meaning. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1518027281409-2M502QBBN3II7U7SNC1I/shit2.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517248410985-I7UC2C7AEY0YHOFHM2HM/fb-og-image+2.jpg Work In collaboration with MovemberCA, RedAcademy and VicSquareTech https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1515016602213-60ASHGKNQ02GNIIZZRDN/23783766_851823938328353_3817481139764915714_o.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1515016621820-7B6IECM5I5UCABB16AZT/c3efafcc-65d6-4795-b2f1-1b8d06386f2e.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1515016689732-GX5324U3DK4TWN8DJCLT/76c51940-88e1-4d44-b3af-55b4f26569a0.jpg Work - wHAT ARE WE TRYING TO SOLVE? With these findings in mind, our team focused on one of the major factors between men and their ability to access their emotions — communication. In accordance with this platform, we wanted to focus on communication in a sense of rather an acknowledgment, acceptance and sharing of feelings. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1515015951181-52K7H001ZIYWOP0IKUR8/App+User+Personas.png Work - Meet Joe “When I feel distressed, I want to have an outlet to communicate in a way that feels unimposing so that I can feel connected and understood as a man’’ https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517251542934-RRNBNT6CCJ79NI3O22OI/giphy-downsized+%284%29.gif Work - The Solution Running With Shitty Feelings App https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517251762259-FN7I5MAUEM997HHWBHUS/giphy-downsized+%286%29.gif Work - Run. Connect. Reset. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517252330651-1YAF58DEI9DKS8KRI7WI/Instagram-Sound+2.png Work - SOUND ON https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517254999337-6CVPBN2XXU7IV17SCF15/Artboard.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517255004161-LQ81OGMSG5E5D2ZLN6JJ/Artboard+2.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517255007481-LN3EDY9WPH2MXJS0NTXB/Artboard+3.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517254067993-FOPJ0HAW0YYMRFXAQMDX/Artboard+4.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517254073322-2ON3JS538NHX3V7OO6HQ/Artboard+5.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517248179046-DA7LH23OEGKC7XVSERXP/23675049_851827941661286_6691658185983614252_o.jpg Work - MO’HACKS-2017 Our team placed first in ProtoHack’s first ever Toronto event https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600189446771-ST4EFKE0S7PAYGXXTMEI/Apple+Page+-+Competitive+Analysis.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600189557735-3HIJ6DBYLV3RT2PGB8VX/Apple+Page+-+Bell.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600189590873-FRGMLDW8114BI951GZ4Z/Apple+Page+-+Sprint+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600189606764-1ZC1F30O7W5T98SXHTIT/Apple+Page+-+T-mobile.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600189717717-10LF7YANDC0FD3OSFVCN/Apple+Page+-+O2.jpg Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600193286858-LDWY3HY0N0SLBNLWQ635/Apple+Page+-+Brainstorming.jpg Work - Step 02: Brainstorming We decided to use Miro to gather the requirements. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600206025514-WCMNR9Z3S3HUZJ3RNA2B/Apple+Page+-+Early+versions+of+wireframes.jpg Work - Step 03: Sketch & Design Using Miro and Sketch I worked with the content lead to create low to medium fidelity designs. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600207515281-25P2H7VUBISBE45E30PQ/Apple+Page+-+customer+journey.jpg Work - Step 04: Customer Journey Using Miro, I was able to create an end-to-end customer journey of the branded page. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1600211239823-VUDVO8I16UXOO9G62U4S/Desktop+and+mobile.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/69b0043c-8eea-4891-b069-374c46ee0493/Allium+design+strategy+-+Frame+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/b5e45620-8591-484b-af89-270998f057d0/Using-our-technology-for-good-to-improve-our-world-TELUS+%281%29+copy.png Work - Social Impact Homepage Before the redesign https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/0663fc73-5afb-489d-9bf3-d42d78ad1750/Using-our-technology-for-good-to-improve-our-world-TELUS+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/15e2f311-1ec6-499b-ae7b-8f2acb3a5165/Social+impact+HP+-+Frame+3.jpg Work - Crazy 5 At this stage, before we started with the design and content jam I facilitated a workshop where everyone had a chance to express their ‘north star’ experience with a spin of crazy 8! Everyone on the team had 5 minutes to sketch as many variations as they wanted. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/55f6e4e9-eacd-4ddb-9cf8-bd7c3eb76107/Screen+Shot+2022-08-01+at+12.10.14+PM.png Work - Mood Board Instead of conducting a classic competitive analysis, in order to increase engagement and inclusivity, I facilitated a mood board exercise. I asked every team member to bring their favorite brand to Miro, explain why they like the brand, and discuss how we could bring the sentiment to our page. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/0c0aa214-507f-42f6-909a-0987d70b651f/Screen+Shot+2022-08-01+at+12.22.48+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/ecab7cdf-05e2-48b6-80bc-385df32cf6c5/Screen+Shot+2022-08-01+at+12.41.33+PM.png Work - Feedback and usability testing Based on the feedback we improved on our choice of visual imagery and decided to set character limits in order to preserve a short scroll reach. We added a block to talk about our commitments. Our stakeholder also included a 5th category to be featured as the areas of impact ‘TELUS Agriculture’ which had an impact on how we display our quick links. Here is how we iterated on the design… https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/e2ab7ec3-c952-43d5-a0fd-4631ee114443/Overview.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/a70c7d41-4476-4c86-a9d9-8034695f5ae7/Careers+Redesign+2021+-+Frame+5.jpg Work - Why redesign? Outdated design with non-engaging content The page overall is not exciting and doesn’t provide enough information to the users about Telus values or life at Telus. Having the ‘Why TELUS’ page separate from the homepage introduced an extra click for the customers who want to learn more. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659042281244-6ZU5LPY8R80CTTMQRYS8/Apple.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659042288824-5NPZOR7UOV7X3ANRTX5W/Google.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659042346336-I0AVL0WO2971FGUDJBPO/Jam3.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659042354186-2DRN6ANNO9TC5JYHFAZB/Loblaw+Digital.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1659042364062-YT7N2V8Y9KX1U81RT1FA/Shopify.png Work https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/855ce2e7-df4c-4151-aeb1-ed8c6274a143/Careers+Redesign+2021+-+Swot+Analysis.jpg Work - Defining the problem https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/ae8e7b4e-3096-458d-8614-1105499fc8f6/Careers+Redesign+2021+-+Frame+6.jpg Work - Make it stand out Snapshot of the content & design jam on Miro https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/408b7e7f-8bbc-46d7-9d3f-12f19344067c/Frame+129.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/ee03a4f2-be25-4331-9403-ffc4f103d772/Learnings.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/bbf8f47e-ee5c-401f-8654-1131803f3065/Cover+pic.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edilege.com/resume daily 0.75 2019-08-03 https://www.edilege.com/about-1 daily 0.75 2018-01-29 https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/1517260122197-GCILONRP7OKCWNEGWLLY/IMG_E8190.jpg About https://www.edilege.com/ece-about daily 1.0 2026-03-27 https://images.squarespace-cdn.com/content/v1/59a45ad5c534a50474264206/719da472-18f2-469f-a99d-d1c0157c5732/WhatsApp+Image+2026-03-27+at+5.16.50+PM.jpg About - Product Design Lead in Financial Services at RVU & Instructor at Brainstation Leading the Design Journey, Merging Mind and Method Based in London, UK View recent Financial Services case study https://www.edilege.com/new-page-1 daily 0.75 2020-09-15 https://www.edilege.com/our-mission-and-goals-mojave daily 0.75 2022-07-28 https://www.edilege.com/contact-york daily 0.75 2025-06-10 https://www.edilege.com/about-york daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace