Financial Services
From undifferentiated listings to a personalized broker journey & how I redesigned RVU's SME finance experience to surface real-time eligibility, drive conversions, and unlock cross-sell at scale.
Redesigning Activation for SME Lending
Financial Services
From undifferentiated listings to a personalized broker journey & how I redesigned RVU's SME finance experience to surface real-time eligibility, drive conversions, and unlock cross-sell at scale.